Infographics are used to convey information because they simplify complex data into engaging, fun, easily digestible visual formats, making information 30 times more likely to be read than text alone. Used in presentations, sales/pitch decks, brochures and articles they improve retention, as people recall 80% of what they see compared to 20% of what they read, while also increasing content shareability. Complex information, statistics, and workflows are broken down into digestible, bite-sized, visual and engaging chunks.